Lerner & Rowe vs Morgan & Morgan
Head-to-head across 8 shared markets (Chicago, IL; Indianapolis, IN; Las Vegas, NV; Los Angeles, CA; Nashville, TN; Phoenix, AZ; Seattle, WA; Tucson, AZ) — branded search demand, market rank, and which firm AI assistants actually recommend. Measured from Google Ads search volume at metro scope, refreshed monthly.
Which firm gets more branded searches?
Morgan & Morgan attracts more branded search demand — 11,560 vs 5,190 branded searches per month across 8 shared markets. Branded searches are people typing the firm's name into Google rather than a generic phrase like "car accident lawyer."
| Market | Lerner & Rowe /mo | Morgan & Morgan /mo | Share of demand |
|---|---|---|---|
| Chicago, IL | 1,060 #5 | 2,020 #3 | 2.6% · 4.9% |
| Indianapolis, IN | 50 #18 | 1,080 #2 | 0.3% · 6.6% |
| Las Vegas, NV | 980 #10 | 1,310 #7 | 1.8% · 2.3% |
| Los Angeles, CA | 160 #38 | 3,590 #1 | 0.2% · 3.9% |
| Nashville, TN | 70 #14 | 1,560 #1 | 0.5% · 11.4% |
| Phoenix, AZ | 1,970 #2 | 1,110 #3 | 5.9% · 3.3% |
| Seattle, WA | 110 #20 | 650 #2 | 0.5% · 2.8% |
| Tucson, AZ | 790 #1 | 240 #6 | 12.2% · 3.7% |
Which firm do AI assistants recommend?
When AI assistants (ChatGPT, Perplexity, Gemini and Claude) were asked to recommend an injury lawyer in Chicago, IL; Indianapolis, IN; Las Vegas, NV; Los Angeles, CA; Nashville, TN; Phoenix, AZ; Seattle, WA; Tucson, AZ this month, Morgan & Morgan was named in 17 of 96 tested prompts, versus 9 for Lerner & Rowe.
| AI recommendation instrument | Lerner & Rowe | Morgan & Morgan |
|---|---|---|
| Named when AI assistants are asked to recommend an injury lawyer (October 2026) | 9 of 96 | 17 of 96 |
Branded search dominance and AI recommendations do not always agree. A firm can lead the search box and still go unnamed when someone asks an AI assistant which lawyer to call. Brand Defense tracks both, monthly — plus every advertiser detected bidding on each firm's name. Measure what's missing — $499/mo →
Firm profiles
Lerner & Rowe — full Brand Demand Profile →
Morgan & Morgan — full Brand Demand Profile →
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