The Largest Personal Injury Law Firm Brands in Boston
Morgan & Morgan holds 14.5% of branded search demand in the Boston, MA (Nielsen DMA 506) market — 20 firms measured, 5,690 branded searches per month. Updated October 2026.
The Boston ledger
| # | Firm | Branded searches / mo | Share of all demand | Profile |
|---|---|---|---|---|
| 1 | Morgan & Morgan | 1,440 | 14.5% | profile |
| 2 | Keches Law Group | 970 | 9.8% | profile |
| 3 | TopDog Law Personal Injury Lawyers | 540 | 5.5% | profile |
| 4 | Jeffrey Glassman Injury Lawyers | 530 | 5.4% | profile |
| 5 | Sweeney Merrigan Law | 320 | 3.2% | profile |
7 measured firms above the floor are not shown in the top five. 8 additional measured firms fall below this market's measurability floor of 99 branded searches per month (1% of market demand) and are not ranked.
Is your firm on this ledger? Measure your share →Related markets: Springfield, MA · Yuma, AZ · Zanesville, OH · Idaho Falls, ID
Who is the most-searched personal injury law firm in Boston?
Morgan & Morgan attracts the most branded search demand of any measured personal injury firm in Boston — 1,440 searches for the firm by name each month, 14.5% of all injury-related search demand in the market.
Which injury law firm has the strongest brand in Boston?
Morgan & Morgan holds the strongest brand position, with 14.5% of Boston's total injury search demand — a led market.
How many people search for injury lawyers in Boston each month?
Roughly 9,900 injury-related searches happen in the Boston market each month, of which 57% are already branded — people typing a specific firm's name rather than a generic phrase like "car accident lawyer."
Brand demand share = branded searches for a firm (name, misspellings, principals, nicknames) as a share of all injury-related search demand in this market, from Google Ads search volume. Volumes are Keyword Planner buckets — treat figures as bands. Full methodology. Data updated 2026-10-01.
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